Project Experience
During a career hiatus, I seized the opportunity to broaden my expertise by undertaking diverse projects across various industries. This initiative was made possible through support from my university, which facilitated my engagement with companies on a range of projects with varying scopes. Each project provided valuable hands-on experience and allowed me to apply my skills in different contexts. The quality and impact of my work were consistently recognized, with all completed projects receiving positive feedback and accolades for their excellence.
Account Software Implementation
This project involved transitioning from Tally to Zoho Books, along with streamlining accounting and business processes. Given that the company was in an industry with minimal adoption of modern software technologies, this was a unique and pioneering experience. The project laid the groundwork for the company to gain a first-mover advantage and facilitated future integrations with e-commerce platforms and payment providers.
Social Media Audit
This project was conducted for the Australian Government to promote Australian universities in Dubai. My role involved preparing a comprehensive social media audit report and presenting it to the CEO. The report featured an in-depth analysis of TAG’s social media content, target demographics, competitors, and user engagement metrics, along with strategic recommendations for enhancing their social media presence. The project received high acclaim and was officially endorsed by the Australian Government.
Finance Trainee
During a 2-month remote training program with a German-based company, I undertook two projects as a finance trainee. I led a diverse team of six members from various countries. The first project involved conducting a SWOT analysis for Carrefour and developing strategic recommendations. The second project focused on Emirates Airline Group, where I performed a detailed financial statement analysis and financial profiling, and provided strategic financial advice. Both projects were well-received and highly praised by the project manager.
Finance Manager Trainee
During a 6-month tenure as a finance manager trainee, I oversaw supplier monitoring and secured gold transportation while spearheading strategic investments in innovative software to manage fluctuating gold rates. I also implemented effective tax policies to reduce tax liability and enhanced supplier relationship management to negotiate competitive, fixed gold rates. These initiatives collectively improved overall business operations and financial stability.
Strategic Growth Report
This project was undertaken for a new entrepreneurial venture called "Kings Traders." It involved a thorough analysis of the company’s marketing strategies, products, target customers, and brand value. I provided strategic solutions aimed at boosting market share, enhancing exposure, and elevating brand value. The CEO was highly impressed with the results, which led to the project winning first place for Best Project at the university. As a result, the company’s market share increased by 3%, and its social media presence improved by 53%.
Market Position Audit
The project was done for the 3M company's Scotch Brite product division. The project involved conducting a detailed audit of the marketing 4P's for the entire UAE. A detailed report along with proposed solutions to increase brand awareness & retail presence was delivered to regional managers. The project was awarded 1st place and solutions were implemented, which led to a 30% increased brand awareness.